Tasting Notes

Dark Chocolate, Almonds, Cherries & Mandarin Orange.

Roast Level

Process

Particulars

Elevation:	1,400 m
Variety:	Kartika
Process Type:	Anaerobic Natural
Producer:	SSG & Tuang Coffee

About this Specialty Coffee

At the heart of Indonesia's vibrant coffee scene, So So Good (SSG) Coffee Company emerges as a maverick, fuelled by an unquenchable passion for coffee. This isn't just a business; it's a way of life, a means to put bacon on the table, and a commitment to excellence that sparked the fire in the belly of Founder Mikael Jasin. With a vision honed in the coffee-savvy streets of Melbourne, Australia, since 2012, SSG has become synonymous with quality and innovation, proudly partnering with The Espresso Lab as a testament to its dedication to coffee perfection.

SSG's love for the Indonesian coffee culture is palpable. The company thrives amidst the meticulous baristas, the warmth of small independent shops, the bustling big ice coffee chains, and the hardworking farmers producing exceptional coffees. However, SSG recognizes that the road to coffee excellence is fraught with challenges. Inconsistencies, a lack of standards, and the myriad pitfalls of the industry often mar the journey.

Yet, with years of experience running coffee shops, sourcing, roasting, and even competing in the World Championships, SSG is on a mission to smooth these rough waters. Their partnership with The Espresso Lab is not just strategic; it's a melding of visions and values, where expertise meets enthusiasm, and quality meets the quest for innovation.

SSG Coffee Company doesn't just offer solutions; it offers a revolution. On one end, they provide consultancy, guiding café owners through the labyrinth of bar workflow, emphasizing quality over mere Instagrammability, and elevating every aspect of the coffee experience. On the other, they source and process their own kick-ass Indonesian coffee beans, ensuring that every cup not only tastes good but also embodies the spirit of Indonesian coffee culture.

The partnership with The Espresso Lab amplifies this mission, bringing together two powerhouses in the coffee industry to create a synergy that's not just so-so but spectacular. Together, they are setting new standards, championing consistency, and nurturing the growth of the coffee community from the ground up.

In every bean, every consultation, and every strategy, SSG Coffee Company, with The Espresso Lab, is redefining what it means to be a part of the coffee industry. They're not just serving cups; they're serving experiences, stories, and a journey towards a more informed, quality-focused coffee world. For SSG, it's not just about being good; it's about being the best and making every sip an encounter with excellence.