Tasting Notes

Stone Fruits, Milk Chocolate & Hazelnut.

Roast Level

Process

Particulars

Elevation:	1,200 m
Variety:	Arara
Process Type:	Natural
Producer:	SanCoffee

About this Specialty Coffee

In the heart of Brazil's coffee country, a remarkable collective of growers is redefining the landscape of specialty coffee production. SANCOFFEE, deeply rooted in the Campo das Vertentes region of Minas Gerais, has emerged as a beacon of sustainable and ethical coffee cultivation. Their unique approach, which goes beyond mere bean production, has caught the attention of discerning coffee connoisseurs worldwide, including long-time partner The Espresso Lab.

SANCOFFEE's mission is elegantly simple yet profoundly impactful: "We cultivate relationships, we harvest trust, we promote prosperity." This philosophy underpins a business model built on three solid pillars: responsible farming, long-term relationships, and prosperity-driven practices. It's an approach that has resonated with partners like The Espresso Lab, who have been working closely with SANCOFFEE for many years, recognizing the value of their commitment to quality and sustainability.

The collective's success stems from its deep connection to the Campo das Vertentes region, an area blessed with ideal coffee-growing conditions. Located about 200km south of Belo Horizonte, this "watershed fields" region boasts high plateaus averaging 1030m above sea level, regular rainfall, and a climate that favors both coffee cultivation and post-harvest procedures. It's within this perfect terroir that SANCOFFEE has flourished, continuing a rich coffee tradition that dates back to 1860.

What sets SANCOFFEE apart is not just the quality of their beans, but their holistic approach to the coffee business. "We are in the people business, coffee is just the best excuse to bring us together," states one of their core principles. This community-oriented mindset is evident in their commitment to empowering growers, promoting positive impacts, and creating life-changing opportunities for everyone in their community.

The collective's vision "to be a platform for continuous evolution in the specialty coffee chain" is realized through their unwavering dedication to values such as consistency, innovation, integrity, stewardship, and transparency. These principles have not only guided their growth but have also attracted partners like The Espresso Lab, who share similar values in their pursuit of coffee excellence.

Perhaps most impressively, SANCOFFEE puts its money where its mouth is. A share of their profits is managed by an Impact Committee and allocated to environmental and social projects, as well as training and support for farmers. This commitment to reinvestment and community development ensures that the benefits of their success ripple outward, creating a sustainable cycle of growth and prosperity.

As the specialty coffee industry continues to evolve, collectives like SANCOFFEE, with their focus on quality, sustainability, and community impact, are leading the way. Their long-standing partnership with The Espresso Lab is a testament to the enduring appeal of their approach. For coffee lovers and industry professionals alike, SANCOFFEE represents not just a source of exceptional beans, but a model for how the coffee industry can be a force for positive change in the world.